News

Virginia College + Crawfish Boil attendees = help with tornado recovery

Jul 14, 2011

On April 27, two days prior to the 2011 Schaeffer Eye Center Crawfish Boil, Alabama was hit with deadly and destructive tornadoes. To help with relief efforts, concert organizers collected cash donations from attendees to support Red Cross recovery efforts. Virginia College, a major event sponsor, joined the spirit of giving and pledged to match those donations up to an additional $10,000 to the American Red Cross Tornado Relief Fund.

Though the amount donated at the event was less, Virginia College decided to donate the full $10,000 in addition to the money contributed by the Schaeffer Eye Center Crawfish Boil attendees.

"We are appreciative of the opportunity to further assist our community and tornado victims affected by this terrible tragedy," says Lisa Bacon, president of Virginia College in Birmingham. "The storms were disastrous and hit close to home as they affected many of our staff members and students. This led our leadership team to decide to donate the maximum amount we committed."

Virginia College implemented other tornado relief efforts as well. Students of Culinard, the Culinary Institute of Virginia College, provided box lunches for emergency responders after the storm, and Virginia College cosmetology students provided hair styling services to high school students affected by the tornado.

For more information or to reach Lisa Bacon, please contact Audrey Pannell at (205) 503.5955 or Audrey@styleadvertising.com.

Photo from left to right: Jean Johnson Petties, Executive Director of the Birmingham-Jefferson Red Cross; Lisa Bacon, Campus President of Virginia College in Birmingham; and Jack Schaeffer, President of Schaeffer Eye Center