New England College of Business Re-Launches Brand

May 6, 2014

New look and logo celebrate legacy of helping working adults invest in tomorrow

BOSTON, MASS. – May 5, 2014 – New England College of Business, named for the past three years as the lowest tuition among all private four-year colleges in New England (U.S. Department of Education College Affordability and Transparency Center, 2011-2014) and a leading institution of online education designed for working adults seeking career advancement, today announced the re-launch of the brand, which includes a new logo and tagline.

The new brand will emphasize New England College of Business' commitment to helping working adults advance their careers by offering students the opportunity to pursue careers in fields with strong employment prospects, including digital marketing, ethics and compliance, international business, human resource management and healthcare management.

The new logo depicts an eagle poised for flight atop an open book, grasping a torch, two enduring symbols of light and knowledge that show how New England College of Business paves the way toward a brighter future for students.

"We're excited to launch a new brand that captures New England College of Business's dedication to providing our students with flexible education options," said Howard Horton, president of New England College of Business. "Over the course of our 105-year-history, the school has worked hard to offer accelerated education to students, and we continue to look forward to helping our students, corporate partners and stakeholders invest in tomorrow."

Founded in 1909 as the American Institute of Banking, New England College of Business has evolved into a fully online school with students from a variety of professional backgrounds, including banking, finance, healthcare and human resources. Its award-winning online platform delivers engaging and valuable content, provides stimulating professor and student interactions and offers convenient access to higher education 24/7.

For more information about New England College of Business, visit  

About New England College of Business
Founded in 1909, New England College of Business is a leading Boston institution offering quality education and online degrees at the undergraduate and graduate levels.  Serving students across the United States, New England College of Business is an online college accredited by the New England Association of Schools and Colleges (NEASC) and is licensed by the Massachusetts Department of Higher Education.  For information on New England College of Business, visit, follow New England College of Business on Twitter or connect with the school on Facebook.