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Samuel Adams Founder and Brewer Jim Koch Named 2014 New England College of Business Commencement Speaker

May 9, 2014

BOSTON – May 9, 2014 – New England College of Business, winner of the Gold Award for Best Practices in Distance Learning Programming from the United States Distance Learning Association and a leading institution of online education designed for working adults seeking career advancement, today announced Jim Koch, Founder and Brewer of Samuel Adams, will deliver the school's commencement address on Saturday, May 17, at the Back Bay Events Center in Boston.  The 2:00 p.m. ceremony will be followed by a reception in the ballroom of the Back Bay Events Center featuring a toast to the graduates and their families. Koch will receive an Honorary Doctorate of Commercial Science from New England College of Business in recognition of his outstanding success as a business leader and as an individual who has given back much to his community in both professional and philanthropic efforts.

"We are thrilled Jim Koch is delivering this year's commencement address," said Howard E. Horton, President of New England College of Business. "A pioneer in the American craft beer industry, Jim's story of entrepreneurship and innovation is an inspiration to New England College of Business's current and future business leaders."

Koch, who founded The Boston Beer Company in 1984, is well-known for making Samuel Adams beer a household name. Instilled with a passion for brewing from his father, Charles, and the five generations of brewers before him, Koch reinvented the industry by pioneering the microbrewery revolution. Formerly a consultant with The Boston Consulting Group and an instructor for Outward Bound, Koch received his undergraduate degree, Juris Doctor and Master of Business Administration from Harvard University. He also has honorary degrees from Bentley University.

"New England College of Business has transformed the field of distance learning, equipping students with the tools they need to compete and thrive in the highly competitive and constantly evolving 21st century job market," said Koch.  "I'm delighted to be able to address the graduates as they take this critical step toward advancing their educational and career goals."

At the commencement ceremony, graduates will receive undergraduate and graduate degrees, as well as certificates, in areas such as finance, management, business administration, forensic accounting, marketing, and business ethics and compliance. A live stream of the ceremony will be available on necb.edu.

About New England College of Business
Founded in 1909, New England College of Business is a leading Boston institution offering quality education and online degrees at the undergraduate and graduate levels.  Serving students across the United States, New England College of Business is an online college accredited by the New England Association of Schools and Colleges (NEASC), and is licensed by the Massachusetts Department of Higher Education.  For information on New England College of Business, visit www.necb.edu, follow the school on Twitter or connect on Facebook.

About The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen.  Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America.  That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit.  Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer.  It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world's most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market.  The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.